National Sales Manager (NSM)

📊 Basic Information

• Job Category:

Sales/ Marketing / Brand Promotion

📋 Job Description

Develop and execute national sales strategies aligned with business objectives

Set and achieve monthly, quarterly, and annual sales targets

Lead, mentor, and manage regional and area sales teams

Expand and strengthen distribution channels (distributors, wholesalers, retailers)

Ensure product availability, visibility, and market penetration

Identify and capitalize on new market opportunities (urban and rural)

Manage key accounts including retail chains, hotels, and major distributors

Collaborate with marketing for campaigns, promotions, and product launches

Monitor market trends, competitor activities, and sales performance

Prepare sales forecasts, budgets, and reports for senior management

Ensure compliance with company policies and smooth operational coordination

✅ Job Requirements

Master's degree in Business Administration, Marketing, or related field

7–12+ years of relevant sales experience, preferably in FMCG or beverage industry

Proven experience in leading large sales teams at a national level

Strong leadership, negotiation, and communication skills

Excellent analytical and strategic planning abilities

Ability to manage distribution networks and key accounts effectively

Willingness to travel frequently across regions