KEY RESPONSIBILITIES
Technical SEO
• Conduct and maintain full technical SEO audits crawlability, indexation, canonical tags, redirect management, robots.txt, XML sitemap
• Monitor and improve Core Web Vitals (LCP, INP, CLS) using Google Search Console and PageSpeed Insights
• Ensure proper rendering of Next.js pages for Googlebot (SSR vs SSG vs ISR strategy)
• Implement and maintain structured data markup (schema.org) — LocalBusiness, LegalService, Person, FAQPage, BreadcrumbList, Article schemas
• Manage hreflang implementation for multilingual content (English, Nepali)
On-Page & Content SEO
• Own keyword research and maintain the firm's keyword map across all practice areas and geographic targets
• Write and optimize title tags, meta descriptions, H1/H2 structures, and internal linking architecture across all pages
• Develop and execute a content calendar targeting personal injury keywords across NYC boroughs and neighborhoods
• Identify content gaps using Google Search Console data, competitor analysis, and Google Ads search term intelligence
• Ensure all content meets Google's E-E-A-T standards for YMYL legal content
Local SEO
• Manage and optimize two Google Business Profile listings (Manhattan and Jackson Heights) including posts, Q&A, photos, and review response
• Build and maintain NAP consistency across all local citations and legal directories (Avvo, Justia, FindLaw, Martindale)
• Develop and optimize location-specific landing pages for NYC boroughs and key neighborhoods
• Execute local citation building strategy across legal and community directories
Reporting & Analytics
• Own Google Search Console monitor indexation, performance, Core Web Vitals, and manual actions daily
• Set up and maintain Google Analytics 4 conversion tracking (phone clicks, form submissions, chat initiations)
• Produce monthly SEO performance reports with ranking movement, traffic trends, and conversion attribution
• Extract SEO intelligence from Google Ads search term reports and Quality Score data
Off-Page & Authority Building
• Identify and execute link building opportunities through legal directories, HARO/journalist outreach, and community partnerships
• Monitor backlink profile for toxic links and manage disavow file if needed
• Track and convert unlinked brand mentions into backlinks
REQUIREMENTS
• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field
• Minimum 1 year of hands-on SEO experience (agency, in-house, or freelance all considered)
• Proficiency with Google Search Console and Google Analytics
• Working knowledge of on-page SEO: title tags, meta descriptions, heading structure, internal linking, canonical tags
• Familiarity with local SEO and Google Business Profile management
• Strong written English you will be reviewing and editing legal content for SEO compliance
• Analytical mindset comfortable reading data and making decisions from it
Strongly Preferred:
• Experience with Next.js or React-based websites understanding of how JavaScript-rendered pages affect SEO
• Hands-on experience with schema markup / structured data (JSON-LD)
• Experience in the legal, healthcare, or financial vertical (YMYL content experience)
• Familiarity with Google Ads and ability to extract SEO intelligence from paid search data
• Experience with Screaming Frog, Ahrefs, Moz, Semrush, or similar tools
• Understanding of Core Web Vitals and basic page performance optimization
Exceptional Differentiators (will significantly strengthen your application):
• Experience running SEO for a law firm or professional services firm in a major US metro
• Demonstrable case study showing you moved a site from low organic visibility to measurable ranking improvement
Ready to take the next step in your career?
➡️ आवेदन दिनुहोस्
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