Job Description

Job Summary

BTL Executive at BrandLogiQ role is responsible for executing and managing on-ground marketing campaigns for multiple clients across industries. This role requires strong coordination between clients, internal creative teams, and external vendors to deliver high-impact brand experiences. The key role is bringing campaign ideas to life through seamless execution and proactive problem-solving.

Key Responsibilities

Client Servicing & Coordination

• Understand and interpret client briefs for BTL campaigns and activations
• Act as a point of contact for day-to-day client communication
• Share timely updates, execution plans, and post-campaign reports
• Ensure client satisfaction through quality delivery and responsiveness

Campaign Planning & Execution

• Execute BTL campaigns including activations, events, mall promotions, and roadshows
• Coordinate with internal teams (creative, strategy, operations) for campaign rollout
• Ensure campaigns are delivered on time, within scope, and as per brand guideline
• Handle multiple projects simultaneously in a fast-paced agency environment

Vendor & Production Management

• Source and coordinate with vendors for fabrication, printing, and event setup
• Manage production timelines, quality checks, and installation
• Oversee logistics including materials, manpower, and transportation
• Ensure proper branding visibility and execution quality (POSM, setups)

On-Ground Execution

• Supervise live activations and events
• Troubleshoot real-time issues and ensure smooth execution
• Manage promoters, supervisors, and field teams

Reporting & Documentation

• Prepare detailed campaign reports (photos, videos, performance insights)
• Maintain proper documentation for each project
• Provide feedback and suggestions to improve future campaigns

Required Skills & Competencies

• Strong client communication & relationship management
• Excellent coordination and project management skills
• Ability to work under pressure in a deadline-driven agency environment
• Problem-solving and quick decision-making on ground
• Basic understanding of branding, marketing, and consumer engagement

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in a marketing/advertising agency (preferred)
• Experience in BTL, events, or activations is highly desirable

Working Conditions

• Dynamic and fast-paced agency environment
• Frequent field work and travel
• Flexible hours; weekend work required during campaign execution