Job Description

Job Overview

We are seeking a highly skilled and creative Social Media Manager / Content creator who can oversee and manage social media operations for multiple companies/brands simultaneously. The ideal candidate must be able to work under pressure, manage tight deadlines, and deliver high-quality results with complete A–Z knowledge of social media management. This role requires hands-on expertise in advanced ad campaigns, lead generation, content creation, and video production that accurately represents each organization’s brand identity.

Key Responsibilities

Lead Generation

Plan, execute, and optimize paid advertising campaigns on

Facebook

Instagram

TikTok

Google Ads

Generate high-quality leads for study abroad programs

Monitor and optimize cost per lead (CPL), CTR, and conversion rates

Build and manage lead funnels (Ads → Forms → CRM → Counselor follow-up)

Content Strategy and Execution

Develop and implement a monthly content calendar aligned with business goals

Create engaging content such as

Visa success stories

Student testimonials (video/photo)

University/course highlights

Scholarship and visa updates

Collaborate with designers and video editors to produce high-quality creatives

Social Media Management

Manage and grow company accounts across major platforms

Schedule and publish posts consistently (3–5 times per week)

Respond to inquiries, comments, and messages promptly

Maintain a professional and consistent brand voice

Campaign and Promotion

Promote education fairs, seminars, and webinars

Launch time-sensitive campaigns (intake deadlines, scholarships, etc.)

Create compelling call-to-actions to increase inquiries

Analytics & Reporting

Track and analyze performance metrics

Lead volume and quality

Engagement rate

Conversion rate

Prepare weekly and monthly performance reports

Continuously optimize campaigns based on data insights

Collaboration

Work closely with Education Counselors and Admission/Visa teams

Align marketing strategies with student demand and market trends

Support overall student acquisition strategy

Market & Competitor Analysis

Monitor competitor activities and industry trends

Identify new opportunities for growth and innovation

Video Content Creations and News updates

Research and produce daily/weekly education news updates related to study abroad

Deliver or supervise “education news bulletin” style videos

Ensure consistency in branding, tone, and credibility

Monitor performance of video content and optimize for engagement and lead generation

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or related field

2+ years of experience in social media management or digital marketing

Strong hands-on experience with paid advertising (Meta Ads & Google Ads)

Knowledge of study abroad market (UK, Australia, USA, Canada preferred)

Excellent content creation and copywriting skills

Basic understanding of graphic tools (Canva, Adobe, etc.)

Analytical mindset with ability to interpret data

Preferred Qualifications

Experience in education consultancy or similar industry

Experience managing high-budget ad campaigns

Knowledge of SEO, content marketing, and branding

Experience with analytics tools (Meta Business Suite, Google Analytics, Ads Manager)

Prior experience working with agencies or multi-industry brands

What We Offer

Opportunity to work with multiple companies and industries

Creative freedom and strategic responsibility

Growth-oriented and fast-paced work environment

Competitive salary based on experience

Important Note

This role is performance-driven. We are looking for someone who can generate real business results (leads and conversions), not just manage social media pages.