Job Description

Job Purpose

Achieve the tertiary and secondary business of the division in the respective territory by managing relationships with the key stake holders viz Doctors & chemists and by creating prescriptions by marketing the company’s brands and providing superior customer service thereby achieving the company’s overall Business targets for the division in the respective territory.

Key Accountabilities

Achieve the Sales targets by brand marketing against the plan for the year

Identify the customer-brand matrix by doing appropriate market studies, placing the right product for right customer.

Understand the potential of customer and modifying the selling techniques.

Promote the product with the help of scientific tools / publications, demonstrations, PDA, reminder cards etc.

Ensure the monthly Doctor Conversion & increasing prescriber base

Drive the business of PPP and NI Products for establishing the brands thereby improving business stability.

Monitor business details thereby planning the sales achievement

Being aware of Primary business orders and stock position at Stockists and create plans for liquidation of the stock and Monitoring Secondary billing

Increase the YPM of the assigned territory

Monitor the Product return, stock and Expiry at the different stockists in the territory

Ensure the Product Availability at all places within the territory

Collect the Competitor Information by conducting RCPA (chemist retailing)

Take PoB (Pen on Book) for the respective products and ensuring billing from stockists

Maintain the Basic Working standards for daily operations

Maintain the standard Call Average and Chemist Average of concern division as stipulated

Categorize the doctors based on the potential and maintain the Visit Frequency of A++, A+, A and B and provide differentiated services

Update the Must See List (MSL) regularly by identifying the uncovered doctors and dot doctors

Update the Daily Call Report (DCR) on regular basis for recording the day’s field work

Create and follow Call Planner & monthly Travel Plan

Develop and continuously enhance In-clinic Effectiveness for driving better results and increasing prescriptions

Build skills to detail all the products which are promoted along with the knowledge of advancements in therapeutic research.

Build Ability to discuss the Therapy, indications, applications and Demand the Product prescriptions

Attend the Therapy/ Divisional/ behavioral Training Programs for developing the ICE

Manage customer relationship for continued engagement of Key support customers

Answer all the queries raised by the customers related to the therapy/ products & respond quickly to meet customer needs

Conduct and provide academic Services and Activities as approved by the organization to the respective doctors and monitor the ROI from the investments

Promote Cipla Differentials for creating brand recall amongst the doctors.

Maintain operating relationships with chemists and stockists and hospital purchase personnel & Pharmacy-in-charges

Ensure compliances as prescribed by the authorities and the organization etc.

Relevant experience

2 to 3 years of experience in pharmaceutical industry with

Experience in oncology field is a plus. Pleasant and confident body language

Good communication skills; Need to have operating knowledge of computers & smart phones/ tablets