Job Description

Location

Kathmandu, Nepal

Team

Growth Marketing

Reports to

Content Lead

Type

Full-time

About the Role

We’re looking for a mid-level Content Strategist who brings both clarity and creativity into their work.

This is an execution-focused role with ownership of specific content areas. You’ll work closely with the Content Lead while independently managing content across channels — from product and lifecycle communication to social media and campaigns.

You should be comfortable not just writing, but thinking about how to say things better, adapting tone, experimenting with formats, and contributing ideas that make content more effective and engaging.

What You’ll Work On

Social Media & Campaign Content

Contribute ideas, hooks, and formats for campaigns, launches, and brand moments

Write social media captions, campaign copies, reel scripts, carousel content, and ad copy

Experiment with storytelling styles and formats to improve engagement

Work closely with design and motion teams to bring ideas to life

Email & Lifecycle Content

Write email campaigns, newsletters, and lifecycle communication

Develop subject lines, hooks, and CTAs that are clear and action-driven

Support onboarding, activation, retention, and referral journeys

Draft push notifications, SMS, and in-app messages where needed

Ensure messaging helps users move forward in the funnel

Website, Blog & Educational Content

Write and update website copy, landing pages, feature pages, blogs, and guides

Translate product features into clear, user-focused explanations

Product & Content Clarity

Work with product and Customer Experience teams to identify user friction points

Simplify complex concepts (e.g. exchange rates, delivery types, key features)

Improve content so users can act with confidence, without second-guessing

Content Research & Improvement

Review customer feedback, support queries, and performance insights

Identify gaps, confusion points, and opportunities for improvement

Suggest and implement content changes across touchpoints

Ownership & Ways of Working

Own specific content areas end-to-end (e.g. social, lifecycle, or product flows)

Manage multiple content requests and switch between formats efficiently

Prioritize tasks and adapt as requirements evolve.

Maintain quality while working at speed.

Work closely with the Content Lead for direction, feedback, and alignment

Collaborate with cross function teams.

What We’re Looking For

2-3 years of experience in content writing, copywriting, or content marketing

Strong writing and editing skills with attention to clarity, tone, and structure

A strong sense of ideas — you think in hooks, angles, and formats, not just sentences

Ability to adapt writing across formats (social, email, product, website)

Comfortable handling multiple priorities in a fast-paced environment

Open to feedback and able to iterate quickly

Detail-oriented and consistent in execution

Plus Point

Experience in fintech, SaaS, or digital products

Experience working with design or motion teams

Understanding of user journeys, funnels, or conversion-focused content

Familiarity with analytics or performance-driven content

Please send us your CV along with a portfolio or samples of your work (social media, product content, campaigns, or long-form writing).