Required Skills

Communication skills, Coordination, Strategic planning, Relationship Building, Client Relationships

Job Description

The Brand Communication Officer will be responsible for managing and executing the company’s offline branding, PR, and promotional activities. The role focuses on strengthening brand visibility through strategic offline campaigns, media coordination, billboard operations, newspaper advertisements, college engagement programs, and public relations activities. This position is focused on offline branding and PR operations and does not involve digital marketing execution.

Key Responsibilities

Plan and execute offline branding and promotional campaigns to enhance company visibility

Brand coverage and public relations activities

Newspaper advertisements and offline promotional materials

Coordinate branding and orientation events with colleges and institutions

Manage company presence during seminars, training sessions, orientations, and promotional events

Coordinate with vendors, media houses, advertising agencies, and printing partners for smooth campaign execution

Support brand visibility planning and offline marketing initiatives across targeted locations

Maintain coordination with internal departments regarding branding schedules and campaign requirements

Track and report the effectiveness and completion status of offline campaigns and PR activities

Coordinate with PR agencies for

Media interviews

Press releases

Manage operations related to

Billboard placement and execution

Strategic placement of digital billboards

Job Specification

Bachelor’s degree in marketing, Business, Media, or related field

6 months – 1 year of experience in a branding and marketing agency

Good understanding of

Offline branding and PR operations

Billboard and newspaper advertising

Vendor and media coordination

Event and college engagement activities

Strong communication, coordination, and execution skills

Ability to manage multiple campaigns and deadlines efficiently

Preferred

Experience coordinating with media houses, PR agencies, or advertising vendors

Experience handling offline branding campaigns and events

Familiarity with college coordination and institutional engagement activities