Job Description

We are looking for a creative and strategic Social Media Marketing Specialist to elevate the digital presence of Bagaicha. The ideal candidate understands the aesthetics and storytelling required for a premium fine dining brand and can translate our experience into engaging, high-quality content that attracts and retains guests.

Key Responsibilities

Develop and execute social media strategies aligned with Bagaicha’s brand identity

Manage and grow social media platforms (Instagram, Facebook, TikTok, etc.)

Plan and create visually appealing content (photos, videos, reels, stories) showcasing food, ambiance, events, and guest experience

Coordinate with chefs, bar team, and operations to capture real-time content

Maintain a consistent posting schedule and content calendar

Monitor trends and implement relevant ideas for engagement and reach

Handle social media inquiries, comments, and messages professionally

Run and optimize paid social media campaigns

Track performance metrics (engagement, reach, conversions) and prepare reports

Collaborate with influencers, bloggers, and partners for brand promotions

Ensure all content reflects premium brand positioning and tone

Requirements

Bachelor’s degree in Marketing, Business, or related field

Minimum 2–3 years of experience in social media marketing (hospitality experience preferred)

Strong understanding of content creation, branding, and digital trends

Proficiency in tools like Canva, Adobe Suite, or similar editing platforms

Experience in photography/videography is a strong advantage

Knowledge of social media analytics and paid advertising

Excellent communication and creative thinking skills

Ability to work flexible hours, including evenings/events when required

What We’re Looking For

A strong sense of aesthetics (food, ambiance, lifestyle)

Passion for hospitality, dining, and storytelling

Someone who understands “premium” and can reflect it digitally—not just post content

Benefits

Opportunity to work with a growing premium hospitality brand

Creative freedom and exposure to multiple restaurant concepts under Bagaicha

Competitive salary and growth opportunities