Job Description

Job Description

Our Client, Nepal Breweries is looking for a dynamic and experienced Head of Marketing & Brand to lead the brand vision, market positioning, and growth strategy of our brewery. This is a leadership role responsible for building a powerful beer brand in Nepal’s competitive market.

Prior experience in a brewery or alcoholic beverage industry is mandatory.

Key Responsibilities

Lead overall brand strategy, positioning, and communication

Develop and execute go-to-market strategies for new and existing products

Drive volume growth, market share, and brand equity

Manage product portfolio (lager, strong, premium, craft variants, etc.)

Oversee packaging, label design, and brand identity

Plan and execute ATL, BTL, and digital marketing campaigns

Build strong trade marketing and distribution support programs

Work closely with sales, production, and leadership teams

Manage agencies, budgets, and marketing ROI

Lead consumer insights, research, and innovation pipeline

Job Specification

Requirements

Mandatory

Prior experience in a brewery / beer / alcoholic beverage company

3-5+ years of experience in marketing & brand leadership

Proven track record of building and scaling brands

Strong understanding of Nepali beer market, pricing, and distribution dynamics

Experience in launching new products and managing portfolios

Excellent leadership and team management skills

Strong creative instinct with commercial acumen

What We’re Looking For

Someone who understands both mass + premium beer segments

Ability to create a distinct Nepali brand identity

Hands-on leader who can execute, not just strategize

Deep understanding of on-trade & off-trade channels

Skills

brand identity,strategy,positioning,brewery,beverage industry,leadership,brand equity