Job Description

Job Summary

The Head of Marketing – 2W TVS Nepal is responsible for developing and executing a comprehensive marketing strategy to drive brand equity, market share, and revenue growth for TVS two-wheelers across Nepal. The role leads all marketing functions including brand management, product launches, trade marketing, digital marketing, and consumer insights ensuring TVS remains the preferred two-wheeler brand in the Nepali market.

Key Job Responsibilities

Strategic Marketing & Planning

Develop the annual and long-term marketing strategy aligned with TVS Nepal's business objectives and TVS Motor Company's (India) brand guidelines.

Conduct comprehensive market analysis including competitor benchmarking, consumer behavior studies, and trend identification across Nepal's 2W segment (scooters, motorcycles, commuter bikes, performance bikes).

Define brand positioning, messaging, and value proposition for each TVS 2W product line in the Nepali context.

Prepare and manage the Annual Marketing Budget (ATL + BTL + Digital) ensuring optimal ROI on every rupee spent.

Collaborate with the India HQ / Regional Marketing team to align local strategy with global TVS brand direction.

Brand Management

Uphold and strengthen the TVS brand identity across all consumer touchpoints in Nepal.

Lead all ATL campaigns (TV, radio, outdoor, print) ensuring creative excellence and media efficiency.

Oversee brand health tracking — monitor awareness, consideration, preference, and NPS metrics regularly.

Champion localized storytelling and culturally relevant campaigns for the Nepali audience (Dashain, Tihar, regional themes, rural outreach).

Product Marketing & Launch Management

Lead go-to-market planning and execution for new product launches — from pre-launch buzz to post-launch sustenance.

Develop product-specific positioning, pricing communication, and competitive differentiation messaging.

Work closely with Sales and Product Planning teams to monitor product portfolio performance and recommend marketing interventions.

Ensure all product communication (specs, features, USPs) is accurate, compelling, and regulator-compliant.

Digital Marketing & E-Commerce

Own the digital marketing roadmap — SEO/SEM, social media, OTT, influencer marketing, YouTube, and performance marketing.

Manage TVS Nepal's social media presence across Facebook, Instagram, YouTube, TikTok (where applicable), and manage community engagement.

Leverage data analytics and marketing technology tools (CRM, Google Analytics, Meta Ads Manager) to drive performance marketing efficiency.

Drive lead generation digitally and ensure proper MQL-to-SQL handoff with the Sales team.

Explore and build capabilities for online buyer journeys (configurators, test ride bookings, EMI calculators on web).

Consumer Insights & Market Intelligence

Commission and interpret primary and secondary research — brand health studies, U&A (Usage & Attitude) studies, and competitive tracking.

Maintain a live market intelligence dashboard covering competition activity, share of voice, market share, and pricing.

Provide actionable insights to Sales, Product, and Leadership teams.

Partnerships, Sponsorships & PR

Identify and manage strategic sponsorships (motorsport, sports events, cultural events) aligned to brand values.

Oversee PR and media relations — press releases, product launches, media test rides, and crisis communication.

Build and manage relationships with advertising agencies, media buying agencies, digital agencies, and event management firms.

Reporting & Performance Tracking

Develop dashboards and KPIs to measure campaign success, brand engagement, and ROI.

Present monthly and quarterly performance reports to management.

Ensure real-time monitoring of marketing activities at both corporate and regional levels.

Job Specifications

Educational Qualifications: MBA / PGDM in Marketing from a reputed institution (India / Nepal / International)

Preferred MBA from a top-tier B-School with specialization in Marketing or Brand Management

Additional Certifications in Digital Marketing (Google, Meta, HubSpot) are an added advantage

Experience Requirements:10–15 years of progressive marketing experience; minimum 4–5 years in a marketing leadership / Head of Marketing role in Automotive Industry (2W or 4W preferred)

Other Requirements

Valid Nepal driving license (preferred — for product test drives and field visits)

Willingness to travel 30–40% across Nepal (dealer visits, market activations, regional events)

Familiarity with Nepal's regulatory environment for advertising and automotive sector

Network within Nepal's automotive, media, and advertising ecosystem is a strong plus