Job Description

About the Role

We are looking for a creative and trend-aware Content Creator who can produce engaging digital content for shoe and fashion-related brands. The candidate should understand social media trends, storytelling, product presentation, and audience engagement across platforms like TikTok, Instagram Reels, Facebook, and YouTube Shorts.

The role includes creating high-quality photo, video, and promotional content for international shoe brands and e-commerce clients handled through our outsourcing services.

Key Responsibilities

Create engaging short-form video content for shoes and fashion products

Shoot and edit Reels, TikTok videos, and Shorts

Develop trending hooks and viral-style concepts

Write captions, CTAs, and social media content

Coordinate with marketing and design teams

Plan weekly and monthly content calendars

Showcase shoe features, styling tips, and product benefits creatively

Follow international social media trends and competitor content

Manage behind-the-scenes and lifestyle content production

Maintain brand consistency across all platforms

Required Skills

Experience creating content for TikTok, Instagram, or YouTube

Basic video editing skills (CapCut, Premiere Pro, VN, Canva, etc.)

Understanding of social media algorithms and trends

Creative storytelling and scripting ability

Knowledge of fashion, sneakers, or lifestyle branding

Confidence in camera presentation is a plus

Photography and mobile videography skills preferred

Preferred Qualifications

Experience in fashion, footwear, or e-commerce brands

Portfolio or previous social media work

Understanding of influencer marketing

Ability to work under deadlines

Creative mindset with strong communication skills

Tools & Platforms

CapCut

Canva

Adobe Premiere Pro

Meta Business Suite

TikTok

Instagram Reels

YouTube Shorts

KPIs (Performance Indicators)

Engagement rate growth

Reel/Short views and reach

Content consistency

Lead generation or sales contribution

Audience retention and watch time

Salary & Benefits

Competitive salary based on experience

Performance bonuses

Flexible working environment

Opportunity to work with international brands

Career growth in digital marketing and content production