📊 Basic Information

• Job Category:

Brand Promotion/Merchandising

📋 Job Description

Execute, manage, and optimize digital marketing campaigns across platforms such as Meta Ads and Google Ads to improve overall campaign performance and user engagement.

Monitor and analyze key marketing KPIs including CTR, CPC, CPM, CPA, conversion rates, and impressions while preparing regular performance reports and actionable insights.

Conduct A/B testing for creatives, campaign messaging, audience targeting, and marketing strategies to identify high-performing campaigns and optimize budget allocation.

Analyze campaign and customer engagement data using tools such as Google Analytics, Meta Ads Manager, and internal dashboards to support data-driven decision-making.

Develop and implement user engagement and push notification strategies aimed at improving customer retention, engagement, and overall user experience.

Coordinate with cross-functional teams including IT, data, and app experience teams to improve campaign tracking systems, communication strategies, and operational efficiency.

Identify opportunities for process automation, workflow improvement, and enhanced reporting systems to strengthen digital marketing effectiveness and accessibility of performance data.

✅ Job Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred.

1–2 years of experience in digital marketing or a related role.

Familiarity with Meta Ads Manager, Google Ads, Google Analytics, SEO, and SEM practices.

Strong analytical and reporting skills.

Knowledge of campaign optimization and audience targeting strategies.

Excellent communication and collaboration abilities.

Ability to work in a fast-paced and performance-driven environment.

Strong attention to detail and problem-solving skills.