Job Description

Job Description

Analyze brand positioning, market trends, and consumer insights

Develop and execute brand and marketing strategies aligned with business goals

Translate brand vision into effective go-to-market plans and campaigns

Plan and implement marketing campaigns across digital and traditional media

Organize brand activations, events, and promotional activities

Create and oversee marketing content and ensure timely distribution

Conduct market research to identify growth and promotional opportunities

Maintain strong public relations with customers, corporate clients, and stakeholders

Implement influencer and social media marketing initiatives

Explore and execute guerrilla marketing strategies to enhance brand visibility

Plan advertising campaigns across multiple platforms (social, print, etc.)

Conduct market visits to monitor brand presence and gather customer feedback

Collaborate on budgeting and monitor marketing expenses effectively

Job Specification

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field with minimum 4+ years of relevant experience in brand management/marketing (FMCG experience preferred)

Strong expertise in brand building, ATL/BTL campaigns, brand positioning, and end-to-end campaign execution

Proven experience in marketing activations, events, PR management, influencer marketing, and customer engagement activities

Strong understanding of consumer insights, market research, competitor analysis, and marketing strategy development

Excellent communication, presentation, and coordination skills with strong execution ability, multitasking capacity, and proficiency in MS Office tools