Job Description

The role entails Assistant Marketing Manager, responsible for overseeing all aspect of FMCG Division marketing and supporting role for FMCG marketing Head related to a company’s brand, marketing activities and ensuring that all marketing function and branding decisions ultimately result in stronger sales.

Brand Strategy And Planning

Involvement in strategic brand planning & rollout.

Draw out innovation plan to drive volume & profitability.

Prepare and Implement Brand-wise Annual Marketing Plan.

Develop short and long-term marketing campaigns, product launches, budgets, and goals.

Build and drive marketing strategy aligned with company objectives.

Evaluate and execute new marketing opportunities/initiate improvement on existing.

Agency Management

Handle and manage relationships with various related/required agencies

Select advertising and promotion methods, recommend mode & duration of activities.

Market Analysis And Reporting

Collect, evaluate & report marketing activities of own and competitor's brand.

Conduct research and analysis related to the brand.

Prepare, evaluate, and submit periodical reports on activities affecting the market and brand performance.

Performance Tracking And Optimization

Ensure achievement of targeted market share & brand health.

Track marketing budget and drive brand performance.

Design market research for continued learning and optimization across targeting, product, messaging, etc.

Cross-functional Collaboration

Work consistently with marketing team members to maintain brand identity.

Engage cross-functionally with sales, operations other departments as required.

Collaborate to proactively plan marketing support and determine channel mix.

Brand Development And Communication

Develop volume and velocity driving programs.

Communicate brand and marketing strategies effectively to Marketing Head.

Identify and create solutions to problems, maintaining a positive attitude.