Job Description

Plan, execute, and monitor ATL, BTL, and digital marketing campaigns

Coordinate with advertising agencies, media houses, and vendors

Support brand building activities and ensure brand consistency

Conduct market research and competitor analysis

Monitor campaign performance and prepare reports for management

Manage marketing budget and ensure cost control

Support product launches, events, exhibitions, and promotional activities

Coordinate with sales teams for lead generation and campaign alignment

Oversee creation of marketing materials (print, digital, outdoor)

Ensure timely execution of all marketing activities within deadlines

Maintain records of campaigns, vendors, invoices, and marketing reports