Job Description

The Head of Marketing Technology is responsible for building, managing, and optimizing the entire marketing technology ecosystem of the company. This role ensures seamless integration between marketing, sales, CRM, data systems, automation tools, and analytics platforms to drive measurable revenue growth, lead efficiency, and customer lifecycle optimization.

Key Responsibilities

1. Marketing Technology Ownership

Own the full MarTech stack architecture, implementation, and scalability

Evaluate, select, and implement marketing technology platforms

Ensure all tools are integrated and functioning cohesively across teams

2. Full Stack Development & System Integration

Oversee development and integration of internal marketing systems

Work closely with developers to build APIs, automation flows, and custom tools

Ensure smooth integration between website, CRM, ads platforms, and analytics systems

3. CRM Ownership & Automation

Own CRM systems (e.g., HubSpot, Salesforce, Zoho CRM)

Design and optimize CRM workflows, pipelines, and lifecycle stages

Implement marketing and sales automation for lead nurturing, scoring, and conversion

Ensure CRM data accuracy, hygiene, and standardization

4. Data, Analytics & Reporting

Build centralized dashboards for marketing and sales performance

Ensure real-time visibility of KPIs across campaigns and funnels

Improve data accuracy for lead tracking, attribution, and ROI measurement

Enable performance tracking across all acquisition channels

5. Attribution & Lead Tracking

Implement multi-touch attribution models

Ensure full-funnel tracking from lead source to conversion

Improve accuracy of campaign-level ROI tracking and reporting

Reduce data leakage across marketing channels

6. Cybersecurity & Compliance (Marketing Systems)

Ensure security of marketing systems, CRM, and customer data

Implement access control, data governance, and compliance practices

Work with IT/security teams to ensure safe platform usage

7. Platform Implementation & Optimization

Deploy and optimize MarTech tools (email automation, SMS, ad tracking, analytics, CDP tools)

Continuously evaluate new technologies for efficiency and performance gains

Ensure high adoption rate across marketing and sales teams

Key Performance Indicators (KPIs)

CRM adoption rate across teams (>90%)

Lead tracking accuracy and attribution completeness

Reduction in lead leakage (% improvement)

Marketing ROI visibility (full funnel attribution coverage)

Dashboard usage by leadership and teams

Campaign performance tracking accuracy

Automation efficiency (reduction in manual processes)

System uptime and integration stability

Required Skills & Experience

7–10 years experience in Marketing Technology / MarTech / Growth Systems/ Digital Marketing

Strong experience with CRM systems (HubSpot, Salesforce, Zoho or similar)

Understanding of full-stack development or close collaboration with engineering teams

Experience in marketing automation, APIs, and system integration

Strong knowledge of data analytics and BI tools (Looker, Power BI, Tableau)

Understanding of attribution models and funnel analytics

Experience with digital marketing channels (SEO, Paid Ads, Email, etc.)

Strong problem-solving and systems thinking ability

Preferred Traits

Highly analytical and systems-oriented mindset

Strong communication between technical and business teams

Execution-focused with ownership mentality

Ability to simplify complex systems into scalable processes

Passion for automation and efficiency