Job Description

Study Info Centre is a fast-growing international education and EduTech company connecting students and education agents with top universities and colleges around the world.

We are looking for a creative and data-driven Social Media Marketing Manager to plan, execute, and optimize our social media marketing efforts. The ideal candidate will be responsible for growing brand presence, driving engagement and supporting business goals through strategic social media campaigns.

Key Responsibilities

Develop and implement social media marketing strategies aligned with brand and business objectives

Plan and manage content calendars across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)

Create, curate, and oversee high-quality content (posts, reels, stories, captions, hashtags)

Manage paid social media campaigns and optimize performance

Monitor analytics, insights, and KPIs to improve reach, engagement, and conversions

Engage with the online community by responding to comments, messages, and mentions

Collaborate with design, content, and sales teams for integrated campaigns

Stay updated with social media trends, tools, and platform changes

Maintain brand voice, consistency, and visual identity across all channels

Requirements & Qualifications

Proven experience in social media marketing or digital marketing

Strong understanding of social media platforms, algorithms, and best practices

Experience with social media management and analytics tools

Excellent communication, copywriting, and storytelling skills

Creative mindset with analytical thinking

Ability to manage multiple campaigns and deadlines independently

Experience running paid ads is a strong advantage