Job Description

Digital Reputation & Communications

Reports to Head - Digital & Social media Communications

Role Overview

The Digital Analyst sits within the Digital Operations function and is responsible for turning data into actionable insight across publishing, engagement, platform management, and SEO. This role is the analytical backbone of the team, bridging strategy, creative, and intelligence functions with evidence-based measurement and reporting.

Key Responsibilities

Performance Analytics

Track and analyse performance metrics across all owned digital platforms (website, social, search), surfacing trends, anomalies, and opportunities & also incorporate digital strategy in times of crisis management.

Perform data validation and integrity checks related to all information collected, understand data structures and availability for any new information collected.

Evaluate paid and organic campaign performance in collaboration with campaign managers; provide post-campaign analysis and recommendations.

Reputation & Intelligence Support

Support Reputation Intelligence & Monitoring with quantitative data on sentiment, share of voice, and competitive benchmarking.

Stay up to date on new online opportunities, betas and potential publishers and implement & identify data quality issues and work with platform teams to ensure tracking accuracy (tags, pixels, UTMs).

Stakeholder Communication

Build and maintain dashboards and weekly/monthly reports for leadership and cross-functional teams.

Collaborate regularly with Creative Production on asset performance data to inform design and video strategy.

Required Skills & Tools

Analytics & Reporting

Proficiency in web analytics platforms (e.g. Google Analytics 4, Adobe Analytics, BRAND24, Google Maps, Zoho Social)

Experience with data visualization and reporting tools (e.g. Looker Studio, Power BI, Tableau)

Competency in spreadsheet tools for data manipulation and modelling (Excel, Google Sheets)

Social & Digital Platforms

Experience with social media analytics platforms (e.g. Meta Business Suite, LinkedIn Analytics, Sprout Social, or similar)

Understanding of social listening and sentiment tools

Technical

Solid understanding of tracking implementation

UTM parameters, Tag Manager, pixels

Basic SQL or data querying skills (advantageous)

Required Qualifications

Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field.

2–5 years of experience in digital operations, content management, reputation management, PR analytics, brand monitoring.

Experience working with CMS platforms such as WordPress.

Strong attention to detail, clear written & verbal communication , ability to simplify data for diverse audiences, and proactive problem-solving.

High attention to detail and ability to manage multiple tasks simultaneously.