Job Description

The Head of Digital Marketing is responsible for owning the entire digital marketing function of the company, from strategy to execution to revenue outcomes.

This is a high-performance leadership role that combines digital advertising expertise, campaign ownership, and high-ticket closing capability. The role is directly responsible for driving revenue growth through digital channels and ensuring all digital marketing projects deliver measurable ROI.

Core Responsibilities

1. Full Ownership of Digital Marketing Function

Own all digital marketing projects across the company

Define and execute digital growth strategies aligned with revenue goals

Ensure all campaigns are performance-driven and ROI-focused

Act as the final authority on all digital marketing execution quality

2. Digital Advertising Expert (Core Function)

Plan, execute, and optimize paid campaigns across

Meta Ads (Facebook/Instagram)

Google Ads (Search, Display, YouTube)

LinkedIn Ads (B2B campaigns where applicable)

Manage budget allocation across channels for maximum ROI

Continuously optimize CPC, CPL, CPA, and ROAS

Conduct A/B testing for creatives, targeting, and funnels

Scale winning campaigns aggressively while cutting underperforming ones

3. High-Ticket Digital Closer

Handle high-value inbound and outbound digital leads

Convert enterprise-level or high-ticket clients through consultative selling

Support sales process for digital marketing services (SEO, Ads, Branding, etc.)

Participate in pitch calls, presentations, and client acquisition strategy

Work closely with sales/account teams to close deals efficiently

4. Campaign Strategy & Execution Ownership

Own end-to-end execution of all digital marketing campaigns

Develop funnel strategies (awareness → lead → conversion → retention)

Ensure campaign alignment with brand positioning and business objectives

Oversee landing pages, creatives, and conversion optimization efforts

5. Performance Tracking & Analytics

Track and analyze campaign performance daily/weekly/monthly

Ensure accurate reporting of ROI, ROAS, CAC, and LTV

Work with Marketing Technology team to improve tracking accuracy

Use data to drive decision-making and campaign scaling strategies

6. Team Leadership & Coordination

Lead digital marketing team (ads specialists, media buyers, creatives where applicable)

Set KPIs for performance marketing execution

Review campaign performance and provide strategic direction

Ensure alignment between content, creative, and paid media teams

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost per Lead (CPL) and Cost per Acquisition (CPA)

Revenue generated from digital campaigns

Conversion rate across funnels

Number of high-ticket deals closed

Campaign scaling efficiency

Budget utilization efficiency

Lead quality and sales conversion rate

Required Skills & Experience

7–10+ years in Digital Marketing / Performance Marketing

Strong expertise in Meta Ads, Google Ads, and funnel-based marketing

Proven experience in high-ticket sales or closing roles

Strong understanding of marketing funnels and conversion optimization

Experience managing ad budgets and scaling campaigns

Ability to analyze data and optimize performance based on insights

Strong communication and client-facing skills