The Product Manager will be responsible for overseeing the entire product lifecycle, from product development and market analysis to pricing strategy, regulatory compliance, and commercial performance. This role serves as a bridge between product development, supply chain, sales, marketing, and distribution teams to ensure the successful launch and growth of products in the market.

The ideal candidate should possess strong analytical, strategic, and leadership skills, along with a solid understanding of the food and FMCG industry.

Key Responsibilities

Develop, launch, and monitor new products based on market demand and consumer insights.

Manage the complete product lifecycle, from concept development to market launch and performance evaluation.

Conduct market research to identify industry trends, customer preferences, and emerging business opportunities.

Analyze competitor products, pricing structures, promotional activities, and market positioning.

Develop product pricing strategies to maximize profitability and market competitiveness.

Ensure products comply with all applicable quality, safety, and regulatory requirements, including DFTQC standards, food safety regulations, and other relevant certifications.

Coordinate with suppliers, vendors, distributors, and retail partners to ensure efficient product availability and distribution.

Monitor product performance and recommend improvements to enhance sales and profitability.

Prepare periodic sales reports, demand forecasts, budgets, and product performance analyses.

Collaborate closely with the sales and marketing teams to design and execute effective promotional campaigns.

Work with the digital marketing team to strengthen product visibility through online marketing initiatives.

Lead product training sessions for sales and distribution teams to improve product knowledge and market effectiveness.

Ensure proper inventory planning and stock management to minimize shortages and overstock situations.

Identify new market opportunities and develop strategies to increase market share and business growth.