Job DescriptionOur Client, Biotech Solutions Pvt. Ltd. is hirning Area Sales Officer. The Area Sales Officer (ASO) – FMCG is responsible for driving retail sales, expanding distribution, and ensuring strong in-market execution across assigned territories. This role focuses on building a robust distributor network, increasing outlet coverage, and maximizing product visibility and offtake in general trade and modern trade channels.Key ResponsibilitiesSales Execution & Target Achievement

• Achieve monthly and quarterly sales targets (primary & secondary)
• Drive volume growth and market penetration for FMCG products
• Ensure consistent sales growth across all assigned territories

Distributor Management

• Appoint, develop, and manage distributors
• Monitor distributor ROI, stock levels, and credit cycles
• Ensure timely billing, stock replenishment, and liquidation

Retail Expansion & Coverage

• Increase numeric and weighted distribution
• Expand coverage in general trade (kirana stores, pharmacies, mini marts)
• Strengthen presence in modern trade outlets and supermarkets

In-Market Execution

• Ensure availability of all SKUs at retail outlets
• Maintain strong shelf visibility and product placement
• Implement POS materials, displays, and branding activities

Team Management

• Lead and supervise Territory Sales Officers (TSOs) / Sales Representatives
• Conduct regular market visits and joint field work
• Set daily, weekly, and monthly sales targets for the team

Promotions & Trade Schemes

• Execute trade promotions and consumer offers
• Monitor effectiveness of schemes and in-store activations
• Coordinate with trade marketing for campaigns

Market Intelligence

• Track competitor pricing, schemes, and product launches
• Identify gaps in distribution and new market opportunities
• Provide actionable insights to management

Reporting & Controls

• Submit daily/weekly sales reports and market feedback
• Track sales performance vs targets
• Ensure discipline in billing, collections, and expenses

Job Specification

• Bachelor’s degree in business, Marketing, or related field
• 3–4 years of FMCG sales experience (retail-focused)
• Proven experience in distributor and territory management

Key Performance Indicators (KPIs)

• Secondary sales growth
• Numeric & weighted distribution
• Outlet productivity (sales per outlet)
• SKU-wise availability
• Visibility compliance (displays, shelf share)
• Distributor performance & ROI
• Team productivity

Skills & Competencies

• Strong understanding of FMCG retail dynamics
• Excellent negotiation and relationship-building skills
• Hands-on approach with strong field execution capability
• Data-driven decision-making and reporting skills
• Leadership and team motivation abilities

Additional Requirements

• Willingness to travel extensively within assigned territory
• Strong local market knowledge
• Experience in launching new products is a plus
• Vehicle along with valid license

Skills

sales,fmcg,retail,management,modern trade