Develop and implement marketing and branding strategies aligned with business objectives.

Manage and strengthen the corporate brands, products, and service portfolios of both organizations.

Plan and execute digital marketing campaigns across various channels, including social media, email marketing, website, SEO, and online advertising.

Develop marketing content, promotional materials, presentations, and communication assets.

Conduct market research, competitor analysis, and customer insights studies to identify growth opportunities.

Support lead generation and business development initiatives in collaboration with relevant teams.

Coordinate product launches, promotional campaigns, events, exhibitions, and stakeholder engagement activities.

Manage relationships with marketing agencies, media partners, merchants, vendors, and external stakeholders, channel partners.

Monitor and evaluate marketing performance and prepare periodic reports for management.