📊 Basic Information

• Job Category:

Marketing / Advertising / Customer Service

📋 Job Description

Develop and implement integrated marketing strategies aligned with business objectives.

Plan, execute, and monitor ATL, BTL, TTL, and digital marketing campaigns.

Manage brand positioning and ensure consistent brand communication across all marketing channels.

Lead digital marketing initiatives, including social media marketing, online advertising, SEO/SEM, and content marketing.

Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.

Design and execute promotional activities, events, partnerships, and customer engagement campaigns.

Conduct market research and competitor analysis to identify growth opportunities and emerging trends.

Collaborate with internal teams and external agencies to ensure effective campaign execution.

Manage marketing budgets and optimize spending to maximize ROI.

Prepare regular reports on campaign performance, customer engagement, and marketing effectiveness.

Stay updated with the latest marketing trends, technologies, and hospitality industry developments.

✅ Job Requirements

Bachelor's Degree or Master's Degree in Marketing, Business Administration, Management, or a related field.

Minimum 4–5 years of experience in Marketing, preferably within the Hospitality Industry.

Strong expertise in ATL, BTL, TTL, Digital Marketing, Brand Management, and Event Marketing.

Hands-on experience with social media platforms, Google Analytics, Meta Business Suite, and digital advertising tools.

Strong understanding of hospitality branding and customer engagement strategies.

Excellent communication, presentation, negotiation, and interpersonal skills.

Creative thinker with strong analytical and problem-solving abilities.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Self-motivated, proactive, and results-oriented professional.