Job Description

• Plan and execute retail marketing campaigns to drive brand awareness and sales.
• Coordinate promotional activities, seasonal campaigns, and product launches.
• Organize retail events, exhibitions, and brand activation programs.
• Work closely with the sales team to implement localized marketing initiatives.
• Manage the installation and maintenance of branding materials, including signboards, banners, posters, roll-up stands, window displays, and product display units.
• Conduct regular market visits to monitor brand visibility, retail execution, and competitor activities.
• Coordinate the design, printing, and distribution of marketing and promotional materials.
• Maintain inventory and ensure timely replenishment of brochures, leaflets, POSM, and other branding assets.
• Ensure consistent brand standards across all retail locations.
• Prepare reports on marketing activities, campaign performance, and market feedback.

Specification

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in Retail Marketing, Trade Marketing, or Offline Marketing.
• Experience in consumer electronics, mobile phones, or FMCG industry is preferred.
• Strong knowledge of retail marketing, branding, and merchandising.
• Excellent communication, coordination, and organizational skills.
• Ability to manage multiple marketing activities and meet deadlines.
• Strong analytical and problem-solving abilities.
• Proficient in Microsoft Office; knowledge of design tools is an advantage.
• Willingness to travel for market visits and retail activation activities.