Job DescriptionOur Client, Wild Yak Gear Pvt. Ltd. is seeking a highly motivated, analytical, and results-oriented SEO & Digital Marketing Specialist to drive the company's online visibility, organic growth, and digital marketing performance. The ideal candidate will possess strong expertise in Search Engine Optimization (SEO), AI-powered search optimization, website performance improvement, and paid digital advertising.Key Responsibilities

• Develop and execute SEO strategies.
• Conduct keyword research and competitor analysis.
• Perform On-Page, Off-Page, and Technical SEO.
• Optimize website structure, metadata, internal linking, and content.
• Improve Core Web Vitals and website performance.
• Manage XML sitemaps, robots.txt, canonical tags, redirects, and schema.
• Monitor rankings, traffic, and website health.
• Manage Google Ads and Meta Ads campaigns.
• Use GA4 and Search Console to measure results.
• Stay updated with Google and AI search trends.

Job Specification

• Bachelor's degree in marketing, Business Administration, IT, Computer Science, or a related field.
• Experience: Minimum 2-3 years of hands-on experience in SEO and Digital Marketing.
• Proven track record of delivering measurable SEO growth and lead generation.
• SEO and Digital Marketing certifications are an advantage.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Required Skills

• Experience with Yoast SEO, Rank Math, or similar WordPress SEO plugins
• Google Tag Manager
• Looker Studio
• Local SEO & Google Business Profile optimization
• AI tools such as ChatGPT, Gemini, Claude, and Perplexity
• Basic SQL, Python, or workflow automation tools

Key Performance Indicators (KPIs)

• Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified leads and conversions.
• Website health and Core Web Vitals scores.
• Return on investment (ROI) from paid advertising campaigns.
• Search visibility across Google and AI-powered search platforms.
• Successful execution of SEO initiatives and digital marketing campaigns.
• Timely reporting and achievement of departmental objectives.

Skills

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