Key Responsibilities

• Develop and execute a social media strategy to strengthen the founder's personal brand and industry authority.
• Collaborate closely with the founder to transform ideas, case studies, and insights into engaging, high-performing content.
• Create and manage content across LinkedIn, Facebook, Instagram, YouTube Shorts, and other relevant platforms.
• Write compelling social media posts, video scripts, captions, hooks, and calls-to-action aligned with business objectives.
• Plan and maintain a consistent content calendar and publishing schedule.
• Coordinate with the video editing team to produce high-quality short-form and long-form content.
• Repurpose content into multiple formats for different platforms to maximize reach and engagement.
• Monitor audience engagement, respond to comments and messages, and build meaningful relationships with potential clients.
• Track content performance, analyze key metrics, and optimize strategies based on data-driven insights.
• Stay up to date with social media trends, AI tools, platform updates, and best practices in digital marketing.
• Work cross-functionally with marketing and creative teams to ensure consistent brand messaging and campaign execution.
• Generate content that drives brand awareness, qualified leads, and business growth rather than vanity metrics.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
• Minimum 3+ years of experience in Social Media Marketing, Content Marketing, Personal Branding, or Digital Marketing.
• Proven experience managing social media accounts for founders, executives, or B2B brands is highly preferred.
• Excellent English copywriting, storytelling, and communication skills.
• Strong understanding of personal branding, content strategy, audience psychology, and social media growth.
• Experience creating content for LinkedIn, Facebook, Instagram, YouTube, and short-form video platforms.
• Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.
• Familiarity with AI-powered content creation tools such as ChatGPT and other productivity tools.
• Strong analytical skills with experience using social media analytics and performance reporting tools.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Highly proactive, creative, detail-oriented, and capable of working independently with minimal supervision