Digital Marketing Manager

Job Description

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Identify target audiences and design effective customer journey maps
• Plan, allocate, and manage digital marketing budgets efficiently

Campaign Management

• Lead and manage multi-channel campaigns (SEO, SEM, social media, email marketing, display ads)
• Monitor, analyze, and optimize campaigns based on performance metrics and ROI
• Collaborate with internal teams to ensure consistency in messaging and branding

Content & Branding

• Oversee content development for websites, blogs, and social media platforms
• Maintain brand consistency across all digital touchpoints
• Manage online reputation, engagement, and community interactions

Analytics & Reporting

• Track and analyze website traffic, conversions, and campaign performance
• Prepare monthly and quarterly performance reports
• Utilize tools such as Google Analytics, Meta Business Suite, and other relevant platforms

Team Management

• Lead, mentor, and supervise the digital marketing team
• Coordinate with designers, content writers, and external vendors

Innovation & Trends

• Stay updated with the latest digital marketing trends and technologies
• Recommend and implement new tools, platforms, and growth strategies

 

Job Specification

Educational Qualification

• Bachelor’s Degree in BBS, BBA, BBM, or any related field
• Master’s Degree in Business Administration/Business Management or equivalent (preferred)

Experience Requirements

• Minimum 4–5 years of experience in digital marketing
• At least 1–2 years of experience in a leadership or managerial role
• Proven track record of planning and executing successful digital marketing campaigns

Technical Skills & Knowledge

• Strong understanding of digital marketing channels: SEO, SEM, social media, email marketing, and display advertising
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, and other analytics platforms
• Knowledge of campaign optimization techniques and ROI analysis
• Understanding of SaaS products and their lifecycle
• Familiarity with content management systems and marketing automation tools

Core Competencies

• Strategic thinking and planning ability
• Strong analytical and problem-solving skills
• Leadership and team management capability
• Effective communication and interpersonal skills
• Creativity and innovation mindset
• Time management and organizational skills

Behavioral Attributes

• Result-oriented with a focus on performance and growth
• Ability to work under pressure and meet deadlines
• Adaptability to changing trends and technologies
• Proactive and self-motivated approach
• Strong attention to detail

Key Performance Expectations

• Ability to increase lead generation and conversion rates
• Capability to deliver accurate and timely performance reports
• Contribution to improving customer satisfaction and retention
• Support successful launch and adoption of SaaS products
• Focus on operational efficiency and cost optimization