Digital Marketing & Social Media Executive

Job Description

Job Overview

We are seeking a proactive and creative Digital Marketing & Social Media Executive responsible for managing our online presence, driving brand engagement, and executing marketing campaigns across digital and offline channels. The role requires strong coordination skills, trend awareness, and the ability to translate ideas into impactful campaigns.

Key Responsibilities

Social Media Management

• Plan, manage, and execute social media content calendars across all platforms
• Create, curate, and publish engaging content aligned with brand strategy
• Monitor performance metrics and optimize content accordingly.
  
  

Creative & Content Coordination

• Coordinate with designers, content creators, and internal teams for timely content delivery
• Contribute innovative ideas for brand promotion and product marketing
• Ensure brand consistency across all communication channels
  
  

Campaign Planning & Execution

• Develop and execute integrated marketing campaigns (online and offline)
• Plan initiatives focused on brand awareness, user engagement, and growth
• Analyze campaign performance and prepare reports with actionable insights
  
  

Trend Monitoring & Strategy

• Stay updated with current digital marketing trends, tools, and best practices
• Identify opportunities to leverage new platforms and strategies
  
  

Lead Generation

• Plan and manage lead generation campaigns across digital platforms
• Track, analyze, and improve conversion performance Cross-functional Coordination
• Collaborate with internal departments and key stakeholders to align marketing efforts
  
  

Cross-functional Coordination

• Collaborate with internal departments and key stakeholders to align marketing efforts
• Ensure smooth execution of campaigns across teams
  
  

Vendor Management

• Coordinate with external vendors for printable materials and marketing collateral
• Ensure quality, timelines, and cost-efficiency in deliverables
  
  

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in digital marketing or social media management
• Strong understanding of social media platforms, analytics, and campaign tools
• Creative thinking with attention to detail
• Excellent communication and coordination skills
• Ability to manage multiple projects and deadlines
  
  

Preferred Skills

• Experience with paid advertising (Meta Ads, Google Ads, etc.)
• Basic knowledge of content writing and branding
• Familiarity with design tools or working with creative teams