Brand Manager

Job Description

Job Duties And Responsibilities

• Act as the brand champion, ensuring brand integrity across all activities.
• Plan and execute consumer marketing programs including positioning, pricing, promotion, and advertising.
• Contribute to annual brand planning and manage timelines, deliverables, and cross-functional coordination.
• Develop and implement strategies for year-round brand engagement through partnerships, social media, and events.
• Use consumer and category insights to identify growth opportunities and drive innovation.
• Collaborate with sales and trade marketing teams to align strategies across channels.
• Represent the company at trade shows, conventions, and brand events.
• Plan and execute promotional activities within target communities.
• Monitor, analyze, and report marketing performance, including ROI and KPIs.
• Develop and execute branding campaigns aligned with the brand vision and mission.
• Align internal teams around brand direction and messaging.
• Lead creative development and manage marketing teams.
• Monitor market trends, competitors, and consumer insights to refine strategies.
• Translate brand strategy into actionable go-to-market plans.
  
  

Requirements:

• 8-9 years of experience in Brand and Marketing
• General brand management experience
• Strong proficiency in Microsoft Excel/Power Point/Word
• Consumer communication strategy, planning and execution
• Cross-functional project leadership