Sales Officer – Workshop Equipment & Tools

Job Description

The Sales Officer is responsible for promoting and selling workshop equipment and tools to garages, workshops, automobile dealers, industrial clients, and institutional buyers. The role involves developing new business opportunities, maintaining relationships with existing customers, achieving sales targets, and providing technical product information to clients.

Key Responsibilities

• Promote and sell workshop equipment, garage tools, and related products to customers.

• Identify and develop new customers such as automobile workshops, service centers, and industrial clients.

• Visit garages, workshops, dealers, and project sites regularly to generate sales.

• Achieve monthly and annual sales targets set by the company.

• Provide product demonstrations and technical explanations to customers.

• Prepare quotations, negotiate prices, and finalize sales agreements.

• Maintain strong relationships with existing customers and ensure customer satisfaction.

• Coordinate with the service team for installation, training, and after-sales support.

• Collect market information regarding competitors, pricing, and new products.

• Prepare sales reports and submit them to management regularly.

• Ensure timely collection of payments from customers.

Job Specification

• Bachelor’s degree in Business Administration, Marketing, Engineering, or related field.

• Minimum 2–3 years of experience in sales, preferably in workshop equipment, tools, automobile products, or industrial equipment.

• Strong communication and negotiation skills.

• Good knowledge of automobile workshop operations and equipment is preferred.

• Ability to travel frequently for market visits.

Key Skills

• Sales & Negotiation

• Customer Relationship Management

• Product Demonstration

•  Market Development

• Communication and Presentation Skills

Preferred Experience

• Garage equipment

• Hydraulic lifts

• Wheel alignment machines

• Tire changers

• Hand tools and power tools

• Diagnostic equipment

Performance Indicators

• Achievement of sales targets

• Number of new customers developed

• Customer satisfaction level

• Market coverage and reporting