Job Description

• Achieve monthly, quarterly, and annual sales targets for assigned territories/products
• Identify and develop new distribution channels, retail outlets, and key accounts
• Build and maintain strong relationships with distributors, wholesalers, and retailers
• Plan and execute marketing campaigns, promotions, and product launches
• Monitor competitor activities, market trends, and customer preferences to adjust strategies
• Conduct field visits to ensure product visibility, shelf space, and merchandising standards
• Collect market intelligence and provide feedback to product and marketing teams
• Negotiate pricing, discounts, and promotional offers with clients and distributors
• Collaborate with the marketing team for brand positioning, advertisements, and events
• Organize trade activations, in-store promotions, and product sampling campaigns
• Maintain accurate sales reports, forecasts, and performance dashboards
• Train and motivate retail staff or sales teams on product knowledge and selling techniques
• Ensure timely stock replenishment and manage inventory at distributor/retailer level
• Handle customer complaints, resolve issues, and ensure high service standards

Job Specification

• The candidate must have a bachelor's degree in business, marketing, sales, or a related field; an MBA is preferred for senior roles.
• A minimum of 2–5 years of experience in FMCG sales or marketing is required.
• The candidate should have a proven track record of achieving sales targets and managing distribution channels.
• Experience in trade marketing, retail management, or key account management is an added advantage.
• Excellent communication, negotiation, and interpersonal skills are essential.
• The candidate must have a strong understanding of FMCG market dynamics and consumer behaviour.
• Ability to plan, execute, and monitor sales and marketing campaigns effectively.
• Proficiency in MS Office and familiarity with basic CRM tools are required.
• Strong analytical skills to track sales, perform market research, and analyse competitor activities.
• Must have teamwork and leadership skills to coordinate with distributors, retailers, and internal teams.
• The candidate should be result-orientated, proactive, and able to work under pressure.
• A customer-centric approach with strong problem-solving abilities is required.
• Knowledge of merchandising, in-store promotions, and branding strategies is desirable.
• Flexibility to travel frequently within assigned territories is mandatory.
• High energy, motivation, and a professional attitude are essential to thrive in a fast-paced, target-driven FMCG environment