Position

Marketing Strategist

About the job

The Marketing Strategist will own the integrated Marketing Data Dashboard and convert real-time flight, passenger, sector-wise, and cargo analytics into actionable marketing strategies. The role is responsible for day-to-day monitoring, deep analysis, and the design and execution of data-driven plans that grow passenger traffic, improve load factors and yield, and expand the cargo business.

Key Responsibilities

Continuously monitor and analyze the integrated Marketing Data Dashboard covering flight performance, passenger load factors (overall and sector-wise), booking trends, yield, and cargo metrics.

Identify under-performing sectors, demand shifts, capacity opportunities, and competitive threats in real time.

Develop and own passenger and cargo marketing strategies, annual/quarterly plans, and sector-specific growth initiatives.

Design, launch, and optimize marketing campaigns across digital, trade, corporate, and cargo channels with clear ROI targets.

Drive cargo business growth by analyzing belly capacity utilization, developing strategies, and building relationships with key shippers and forwarders.

Collaborate closely with Revenue Management, Reservation, Sales, Ground Operation, Stations and Cargo Operations to align marketing actions with commercial goals.

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key business issues.

Prepare regular insight reports, forecasts, and strategic recommendations for senior leadership.

Continuously improve the dashboard and establish clear processes for turning data into decisions.

Qualification

Master’s Degree in Marketing, Business Administration, or a related field.

At least 8 to 10 years of progressive experience in marketing strategy, commercial analysis, or marketing roles with at least 4–5 years in the aviation, travel, hospitality, or logistics industry strongly preferred.

Requirement

Strong analytical skills with proven ability to interpret complex datasets and turn insights into actionable marketing strategies.

Ability to detail tactical plans for implementation of each of the elements of company’s marketing mix and in the marketing planning.

Hands-on experience in campaign planning, execution, and performance measurement.

Excellent communication and stakeholder management skills; able to influence cross-functional teams and present to senior leadership.

Proficiency in data visualization tools and digital marketing platforms.

High commercial acumen with a data-driven, results-oriented, and commercially aggressive mindset.

Collaborative team player who thrives in a fast-paced environment and continuously seeks improvement.

Ability to work under pressure.

Salary

Negotiable

Kindly share your resume at [email protected]. Only shortlisted candidates shall be called for further selection process(es). The company reserves the right to reject any/all applications without assigning any reason whatsoever.