About the Role

We are looking for an experienced and results-driven SEO Executive to execute end-to-end SEO, ASO, and AI Search Optimization strategies across Ambition Guru, Ambition Guru College, AG Books, and other digital properties.

The ideal candidate should have strong hands-on expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, SEO Content Strategy, ASO, and AI Search Optimization/GEO, with the ability to analyze performance data and convert insights into measurable organic growth.

Key Responsibilities

• Develop and execute end-to-end SEO, ASO, and AI Search Optimization strategies across multiple websites and digital properties.
• Conduct comprehensive keyword research, competitor analysis, search intent analysis, and opportunity mapping.
• Manage and optimize On-Page SEO, including website structure, metadata, headings, internal linking, content optimization, schema markup, and landing pages.
• Conduct Technical SEO audits and coordinate with Development/Product teams to resolve crawlability, indexing, Core Web Vitals, site architecture, JavaScript, and other technical issues.
• Plan and execute Off-Page SEO and high-quality link-building strategies to improve domain authority and organic rankings.
• Manage Local SEO and Google Business Profile optimization for relevant locations and services.
• Lead App Store Optimization (ASO) for Google Play Store and Apple App Store, including keyword research, listing optimization, and performance monitoring.
• Develop and implement AI Search Optimization / Generative Engine Optimization (GEO) strategies for platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Develop SEO content strategies and work closely with Content Writers to ensure content satisfies search intent, E-E-A-T principles, and AI search visibility requirements.
• Monitor and analyze Google Search Console, Google Analytics 4, Google Tag Manager, and SEO tools to identify technical and organic growth opportunities.
• Track organic traffic, keyword rankings, conversions, backlinks, Core Web Vitals, crawling, and indexing performance.
• Support and optimize YouTube SEO and video discoverability across relevant channels.
• Coordinate with Content, Development, Product, and Digital Marketing teams to ensure SEO is integrated into overall digital marketing initiatives.
• Prepare weekly and monthly SEO, ASO, and AI Search performance reports, including insights, actions, achievements, and growth opportunities.
• Continuously test, analyze, and improve SEO strategies based on search trends, algorithm updates, competitor activity, and performance data.
• Take ownership of organic growth targets and contribute to measurable traffic, ranking, conversion, and lead-generation improvements.

Custom-Coded / Non-CMS Website SEO

• Execute and manage SEO for custom-coded and non-CMS websites without depending on WordPress or CMS plugins.
• Work with websites built using Nuxt.js, Next.js, React, Vue.js, or other JavaScript frameworks.
• Understand JavaScript SEO, SSR, SSG, CSR, crawling, rendering, and indexing.
• Identify and troubleshoot technical SEO issues related to meta tags, canonical tags, XML sitemaps, robots.txt, redirects, structured data, URL structures, internal linking, hreflang, and indexability.
• Coordinate directly with developers to provide clear and actionable technical SEO implementation requirements.
• Validate technical SEO implementations after development changes and ensure search engines can properly crawl, render, and index website content.

Job Specification

• 2-4 years of proven hands-on experience in SEO, preferably managing multiple websites, brands, or digital properties.
• Expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, and SEO Content Strategy.
• Understanding of ASO (App Store Optimization), including Google Play Store and Apple App Store optimization.
• Practical knowledge of AI Search Optimization / Generative Engine Optimization (GEO) for ChatGPT, Gemini, Perplexity, Google AI Overviews, and similar platforms.
• Experience with Google Search Console, Google Analytics 4, Google Tag Manager, Google Business Profile, and SEO reporting.
• Hands-on experience with professional SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, or equivalent platforms.
• Strong understanding of website technical performance, Core Web Vitals, crawling, indexing, site architecture, structured data, and JavaScript-related SEO issues.
• Good knowledge of HTML and CSS and the ability to understand and communicate technical SEO requirements with developers.
• Strong understanding of SEO-friendly content creation, keyword placement, search intent, E-E-A-T, and content optimization.
• Good knowledge of YouTube SEO and E-commerce SEO.
• Strong analytical and problem-solving skills with the ability to convert SEO data into actionable strategies and measurable business outcomes.
• Understanding of Digital Marketing, including content marketing, paid marketing, analytics, conversion optimization, and lead generation.
• Ability to independently manage SEO initiatives while coordinating effectively with Content, Development, Product, and Digital Marketing teams.
• Strong communication, reporting, presentation, and team-coordination skills.
• Candidates with experience in Education, EdTech, multi-brand, or high-volume content websites will be preferred.