We are hiring Digital Media Strategist, someone who understands digital advertising beyond simply running campaigns. You should be comfortable planning campaigns, analyzing data, identifying optimization opportunities, understanding audience behavior, and translating performance insights into practical recommendations.You will work closely with creative, media, and client service teams to ensure campaigns are executed effectively, delivered within timelines and budgets, and continuously optimized based on performance.Digital Media Strategy• Develop and execute digital media strategies.• Prepare digital campaign plans based on campaign objectives.• Identify appropriate digital platforms and approaches for campaigns.• Support the development of effective digital advertising strategies.Digital Advertising• Plan and manage digital advertising campaigns across relevant platforms.• Work with Meta Ads, Google Ads, and other digital advertising platforms.• Monitor active campaigns and identify opportunities for improvement.• Optimize campaigns based on performance and available data.Performance Analysis• Analyze campaign performance regularly.• Interpret campaign data and identify meaningful insights.• Prepare regular digital campaign reports.• Recommend improvements based on campaign performance.• Use data to support campaign optimization and future planning.Market and Audience Research• Monitor current digital media trends.• Analyze audience behavior and changing digital habits.• Monitor competitor activities and campaigns.• Identify relevant opportunities based on market and audience insights.Campaign Coordination• Coordinate with creative, media, and client service teams.• Communicate campaign requirements clearly with relevant teams.• Support smooth execution of digital campaigns.• Ensure campaigns are delivered according to agreed timelines.• Monitor campaign budgets and execution requirements.