Job Description – Retail Export Sales & Business Development Manager

Job Title

Retail Export Sales & Business Development Manager

Reports To

General Manager

Salary

35-40k (as per experience)

Location

Chapali Budhanilkantha (H.O)

Job Summary

The position will be responsible for ensuring that customers across Retail and Export channels receive an excellent experience throughout their relationship with Himaida—from first interaction and purchase through onboarding, delivery, after-sales service, repeat purchase, and relationship development.

The role will bridge Sales, Retail, Operations, Customer Service, Finance, and Logistics to ensure customer commitments are fulfilled and customer relationships are converted into repeat business, referrals, and long-term accounts.

1. Retail Sales & Store Expansion

• Oversee sales performance across our retail stores
• Set and monitor daily, weekly, and monthly sales targets
• Train and support store teams to improve customer conversion
• Analyze store performance, best-selling products, and growth opportunities
• Improve footfall, average purchase value, and repeat customers
• Identify potential locations for new stores
• Conduct basic market and competitor analysis for expansion
• Coordinate and support new store launches

2. Export Sales & Business Development

• Generate qualified international B2B leads
• Identify importers, distributors, wholesalers, retailers, and private-label buyers
• Contact potential clients through email, LinkedIn, WhatsApp, calls, and meetings
• Understand client requirements and prepare quotations
• Maintain consistent follow-up with all potential customers
• Coordinate samples, pricing, packaging, certifications, and logistics information
• Negotiate and convert qualified leads into confirmed orders
• Maintain and regularly update the export sales pipeline
• Develop existing customers and generate repeat orders

Key Performance Areas

• Retail sales growth
• Store target achievement
• New store expansion
• Qualified export leads generated
• Client meetings and quotations
• Lead-to-customer conversion
• New export customers
• Repeat orders
• Overall revenue growth

Ideal Candidate

• 3+ years of experience in Sales
• Strong communication and negotiation skills
• Sales-driven and result-oriented mindset
• Excellent follow-up and relationship-management skills
• Comfortable working with sales targets and KPIs
• Ability to independently manage multiple leads and opportunities
• Experience in retail sales, export sales, B2B sales, FMCG, food, wellness, or related industries is preferred
• Two Wheeler with License required.