Key Responsibilities

Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.

Manage relationships with supermarkets, hypermarkets, department stores, and retail chains.

Ensure adequate product availability, stock levels, and timely replenishment at outlets.

Monitor product displays, shelf positioning, pricing, promotions, and visibility.

Coordinate with modern trade customers regarding orders, promotions, discounts, and promotional activities.

Plan and execute in-store promotions, campaigns, product launches, and merchandising activities.

Monitor competitor activities, pricing, promotions, and product placement.

Conduct regular market and outlet visits to identify sales opportunities and operational issues.

Supervise and guide sales representatives, merchandisers, and promoters assigned to modern trade outlets.

Ensure proper implementation of company sales and merchandising standards.

Track sales performance and prepare regular sales and market reports.

Coordinate with the warehouse and distribution team to ensure timely delivery and minimize stock-outs.

Monitor inventory, expiry, damages, returns, and slow-moving products.

Resolve customer complaints and coordinate with relevant departments for timely solutions.

Maintain accurate records of sales, orders, promotions, and outlet performance.

Identify new business opportunities and support the expansion of modern trade accounts.

Ensure compliance with company policies, procedures, and reporting requirements.

Qualifications & Experience

Bachelor’s degree /Plus 2 in Business Administration, Marketing, Sales, or a related field.

2–4 years of experience in sales, modern trade, FMCG, retail, or a related industry.

Experience managing supermarket chains and modern trade outlets is preferred.

Strong understanding of sales, merchandising, promotions, and retail operations.

Experience in supervising sales or merchandising teams will be an advantage.

Key Skills

Sales and target achievement

Modern trade account management

Negotiation and relationship management

Team supervision and leadership

Merchandising and retail execution

Market and competitor analysis

Communication and presentation skills

Problem-solving and decision-making

Reporting and data analysis

MS Office / Excel proficiency

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