Job Description

• Conduct primary and secondary market research to collect customer, dealer,

competitor, and industry insights.

• Perform field visits to gather information on market trends, competitor products,

pricing, promotional activities, and customer preferences.

• Collect, verify, and compile market intelligence from various sources to support business

planning and decision-making.

• Monitor competitors' products, pricing, service offerings, campaigns, and market

activities, and prepare comparative analysis reports.

• Analyze research findings and prepare accurate reports, presentations, and actionable

insights for management.

• Maintain research databases, dashboards, and documentation to ensure timely and

reliable market information.

• Support product development, pricing strategies, marketing initiatives, and business

expansion by providing relevant market intelligence.

• Coordinate with internal departments and external stakeholders to collect research data

and ensure the accuracy of findings.

• Ensure confidentiality, quality, and accuracy of all research data and documentation.

Job Specifications

 Bachelor's degree in Marketing, Business Administration, Management, Economics,

Statistics, or a related field.

 1–2 years of experience in market research, marketing, business analysis, sales support,

or a related field.

 Good understanding of market research methodologies, competitor analysis, customer

behavior, and market intelligence.

 Strong analytical, data collection, report writing, and presentation skills.

 Proficiency in MS Excel, Google Sheets, MS PowerPoint, and other data

analysis/reporting tools.

 Strong communication and interpersonal skills with the ability to conduct field research

and interact with customers, dealers, and business partners.

 Detail-oriented with strong organizational skills and the ability to maintain accurate

research records and databases.

 Ability to work independently, manage multiple assignments, and meet deadlines.

 Must have a two-wheeler and a valid driving license for field visits and market research

activities.

 Willingness to travel as required for market surveys and research assignments.

View the original posting and apply on Jobs Sniper.