Content Creator & Social Media Executive

Job Description

Job Description

Position: Content Creator & Social Media Executive

Department: Marketing & Brand Development

Location: Kamaladi, Kathmandu

Employment Type: Full-Time

Purpose of the Role

The Content Creator & Social Media Executive is responsible for developing, managing, and executing engaging digital content that enhances Tranquility Spa’s brand presence and audience engagement. The role focuses on creating high-quality visual and video content, representing the brand on camera, and managing social media platforms to drive awareness, growth, and customer engagement.

The position ensures consistent brand communication, aligns content with marketing strategies, and contributes to business growth through creative storytelling and trend-driven content.

KEY ROLES AND RESPONSIBILITIESContent Creation & Execution

• Plan, create, and produce engaging content including reels, short videos, photos, and stories.
• Develop content aligned with brand identity, campaigns, and promotional activities.
• Appear confidently in front of the camera for brand videos, service demonstrations, and promotional content.
• Capture in-house content including services, client experiences, and behind-the-scenes moments.
• Ensure all content maintains a premium and consistent brand aesthetic.

Social Media Management

• Manage and maintain social media platforms (Instagram, Facebook, TikTok, etc.).
• Schedule and publish content regularly as per content calendar.
• Monitor comments, messages, and engagement, ensuring timely responses.
• Track performance of posts and suggest improvements based on insights.

Video Editing & Graphic Design

• Edit videos for reels and short-form content using tools like CapCut, InShot, or similar platforms.
• Create basic graphics, posts, and promotional creatives using Canva.
• Ensure all visual content is aligned with brand guidelines and current trends.

Content Strategy & Trend Analysis

• Stay updated with social media trends, viral formats, and platform algorithms.
• Suggest innovative content ideas to increase reach, engagement, and followers.
• Assist in planning content calendars and campaign strategies.
• Research competitor activities and industry trends.

Coordination & Internal Alignment

• Collaborate with marketing, operations, and spa teams for content planning and execution.
• Coordinate shoots, campaigns, and promotional content requirements.
• Ensure smooth communication for content approvals and timely delivery.

Brand Representation

• Act as a face of the brand in digital content where required.
• Maintain a professional and brand-aligned appearance and communication style.
• Help strengthen brand identity through consistent visual storytelling.

Reporting & Performance Monitoring

• Track engagement metrics including reach, impressions, and audience growth.
• Prepare basic performance reports and suggest improvements.
• Analyze content performance and optimize future content strategies.

Additional Responsibilities

• Support campaign launches, festive promotions, and new outlet marketing.
• Contribute creative ideas for brand growth and digital presence.
• Perform additional tasks assigned by management.

Salary & Benefits

• Competitive salary (commensurate with experience)
• Performance-based incentives & bonuses
• Opportunity to build a personal brand alongside a premium company brand
• Complimentary/discounted spa services
• Career growth in a fast-growing luxury wellness brand
• Creative and dynamic work environment

How to Apply

Send your resume and portfolio (if available) to: [email protected]

Subject line: Application – Content Creator & Social Media Executive