Digital Marketing Strategist

Job Description

We are looking for a results-driven Mid-Level Digital Marketing Strategist to develop, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate combines strong analytical skills with creative thinking to drive brand awareness, lead generation, and revenue growth.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels such as SEO, paid media (PPC), social media, email, and content marketing
• Analyze campaign performance using analytics tools and optimize strategies based on data insights
• Conduct keyword research, audience targeting, and competitive analysis
• Manage and allocate marketing budgets efficiently to maximize ROI
• Collaborate with content, design, and development teams to create high-performing campaigns
• Implement A/B testing and conversion rate optimization strategies
• Monitor industry trends and emerging digital marketing technologies
• Prepare regular performance reports and present actionable insights to stakeholders

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in digital marketing or a similar role
• Proven experience managing multi-channel digital campaigns
• Strong understanding of SEO, SEM, social media, and email marketing
• Experience with analytics tools (e.g., Google Analytics) and ad platforms (Google Ads, Meta Ads)
• Ability to interpret data and translate insights into actionable strategies

Preferred Qualifications:

• Experience with marketing automation tools
• Knowledge of CRM systems
• Basic understanding of HTML/CSS is a plus
• Certifications in digital marketing platforms (Google, Meta, etc.)

Key Skills:

• Strategic thinking and problem-solving
• Data analysis and reporting
• Communication and collaboration
• Time management and project coordination
• Creativity and attention to detail