Sales Lead

Job Description

Company Description

Astra Softech Pvt. Ltd. is a Nepal-based software development company focused on building intelligent, scalable, and business-centric digital solutions. Founded in 2021 and headquartered in Kathmandu, the company operates as a privately held organization within the IT and software development industry.

Role Description

We are looking for a Sales Lead to drive international expansion of Knit One ERP in India and Bangladesh, key hubs for knitwear manufacturing. This role requires a strong mindset, B2B SaaS sales expertise, and the ability to build and scale markets from scratch.

Roles and Responsibilities

1. Market Expansion & Business Development

• Identify and penetrate knitwear manufacturing clusters in India & Bangladesh
• Develop and execute go-to-market strategies for new geographies
• Build a strong sales pipeline through outbound, referrals, and partnerships

2. Product Selling & Consultative Sales

• Understand manufacturing workflows and position Knit One ERP as a solution
• Conduct product demos, presentations, and ROI-driven discussions
• Educate prospects on how ERP can improve costing accuracy, production efficiency, and visibility

3. Client Acquisition & Revenue Ownership

• Own end-to-end sales cycle lead generation → demo → negotiation → closure
• Achieve revenue targets for international markets
• Build relationships with factory owners, operations heads, and decision-makers

4. Partnerships & Channel Development

• Identify local partners, consultants, or distributors in target countries
• Build channel sales strategies to scale faster

5. Market Intelligence & Feedback

• Track competitors, pricing, and industry trends in textile ERP space
• Provide feedback to product and leadership teams for localization and feature improvements

6. Cross-functional Collaboration

• Work closely with product, marketing, and customer success teams
• Ensure smooth onboarding and client success post-sale 

Required Experience and Skills

• 5+ years in B2B sales (preferably SaaS, ERP, or manufacturing solutions) 

• Strong consultative selling and negotiation skills 

• Understanding of manufacturing / textile / ERP ecosystem 

• Ability to sell value (ROI, efficiency, cost-saving) vs. just features 

• Excellent communication and stakeholder management 

• Experience selling ERP, SaaS, or industrial software 

• Exposure to textile/garment industry is a strong advantage