Key Responsibilities

• Lead the day-to-day operations of the Digital Marketing team and ensure assigned activities, campaigns, and client requirements are properly planned and executed.
• Manage assigned client accounts and act as the primary point of contact for digital marketing requirements, campaign updates, feedback, and coordination.
• Understand client objectives, target audiences, brand requirements, and expectations and guide the team in developing suitable digital marketing plans.
• Lead content strategy and campaign planning, including monthly content calendars, captions, creative requirements, campaign schedules, and other digital marketing activities.
• Assign, coordinate, and monitor work across Content Creators, Graphic Designers, Video Editors, and other team members to ensure timely and effective execution.
• Oversee daily social media management, including content publishing, audience engagement, comments, messages, and overall page activities.
• Lead the planning, execution, monitoring, and optimization of Meta advertising campaigns across Facebook and Instagram, including Messenger Ads where required.
• Review and guide content, creatives, advertisements, and campaign materials to ensure quality, brand consistency, accuracy, and alignment with client objectives.
• Monitor campaign and account performance, analyze key metrics, identify gaps, and guide the team in implementing necessary improvements.
• Prepare and present monthly and campaign-wise performance reports with clear insights, recommendations, and action plans.
• Manage multiple client accounts, projects, priorities, and deadlines while ensuring consistent quality and timely delivery.
• Guide, mentor, and provide constructive feedback to team members, support problem-solving, and maintain effective collaboration within the team.
• Take ownership of overall team and account performance and identify opportunities to improve campaign effectiveness, client satisfaction, and team efficiency.
• Stay updated with digital marketing trends, platform changes, advertising practices, SEO, AI tools, and emerging opportunities to improve the team's capabilities and results.

Job Specification

• Bachelor's Degree in Marketing, Business Administration, Communications, Management, or a related field.
• Minimum 3 years of relevant experience in Digital Marketing, Social Media Management, Account Management, Client Servicing, or a similar role. Experience in a digital marketing agency will be preferred.
• Strong hands-on experience in digital marketing, social media management, content planning, campaign execution, and paid advertising.
• Strong practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, monitoring, optimization, and performance analysis.
• Good understanding of digital marketing channels, social media platforms, content marketing, paid advertising, audience engagement, and campaign planning.
• Proven experience managing multiple client accounts and coordinating digital marketing activities from planning through execution.
• Strong client communication and relationship management skills, with the ability to handle client discussions, feedback, expectations, and campaign updates confidently.
• Ability to lead, guide, mentor, and coordinate digital marketing and creative team members while maintaining accountability for assigned work.
• Strong content planning, copywriting, creative judgment, analytical thinking, and attention to detail.
• Good understanding of digital marketing analytics, reporting, SEO, and performance optimization.
• Proficiency in relevant digital marketing, analytics, reporting, project management, and AI-powered tools.
• Strong organizational and multitasking skills with the ability to manage multiple accounts, campaigns, and deadlines.
• Strong leadership, ownership, accountability, communication, problem-solving, and decision-making skills.
• Ability to take initiative, support team development, and continuously improve digital marketing processes and performance.