Key Responsibilities

Identify, appoint, and develop new dealers while strengthening business relationships with existing dealers across the assigned region.

Develop and execute regional sales strategies and action plans to achieve assigned sales, volume, revenue, and market-growth targets.

Prepare short-term and long-term regional business plans to ensure sustainable sales growth and market expansion.

Lead, supervise, coach, and motivate the regional sales team to maximize productivity, market coverage, brand visibility, and sales performance.

Monitor sales performance against targets and take timely corrective actions to address gaps.

Analyze regional market trends, competitor activities, pricing, products, schemes, and customer preferences and provide actionable market intelligence to management.

Develop strong relationships with dealers, distributors, contractors, painters, builders, architects, consultants, and key customers.

Identify new business opportunities and develop strategies for market penetration and territory expansion.

Introduce and implement effective sales techniques, market-development initiatives, and customer engagement strategies.

Coordinate with senior management and relevant departments regarding product development, pricing, promotional schemes, annual marketing plans, and market requirements.

Conduct regular market visits to understand customer requirements, dealer performance, competitor activities, and regional business opportunities.

Ensure effective implementation of company sales policies, schemes, pricing, credit policies, and promotional programs.

Coordinate with Production, Supply Chain, Finance, Marketing, and other departments to ensure product availability and smooth order fulfillment.

Monitor dealer-wise sales, collections, outstanding balances, stock movement, and business potential.

Prepare and submit regular regional sales reports, forecasts, market intelligence, and performance updates to management.

Ensure effective brand visibility and market presence throughout the assigned region.

Perform other duties and responsibilities assigned by senior management from time to time.