We are looking for an experienced Senior Marketing Specialist to lead marketing strategy during a major phase of business expansion. The role will focus on strengthening brand authority, expanding digital and traditional marketing, and driving B2B customer acquisition, engagement, and retention.

Location

Siphal, Kathmandu

Responsibilities of the Candidate

Develop and execute long-term marketing strategies aligned with business and geographic expansion.

Strengthen brand positioning across B2B wholesale and distribution markets.

Define and track marketing OKRs and KPIs covering growth, customer acquisition, brand visibility, retention, and ROI.

Lead integrated digital and offline marketing initiatives.

Develop marketing strategies for new product categories, services, and markets.

Plan localized promotions based on regional sales trends and customer demand.

Lead digital marketing across SEO, paid advertising, social media, email, automation, and other channels.

Use sales data, SEO insights, market research, and customer segmentation to guide marketing decisions.

Manage multichannel campaigns across websites, social media, email, WhatsApp, trade shows, and partnerships.

Lead and mentor the marketing team and support continuous skills development.

Introduce AI, automation, and advanced analytics into marketing workflows.

Collaborate with Sales, IT, Operations, and warehouse teams across different markets.

Develop B2B customer acquisition, loyalty, and retention strategies.

Monitor marketing budgets, campaign performance, and ROI.

Requirements

MBA/Master's degree in Marketing, Business Strategy, Management, or a related field.

8–12+ years of marketing experience, including significant strategic or leadership responsibility.

Strong experience in B2B marketing, preferably within wholesale, distribution, retail, or related industries.

Proven experience developing and executing marketing strategies during business growth or expansion.

Experience leading and developing marketing teams.

Strong understanding of SEO paid media, digital marketing, automation, analytics, and multichannel campaigns.

Strong knowledge of B2B sales funnels, customer acquisition, retention, and customer lifecycle management.

Experience with marketing budgeting, performance measurement, and ROI analysis.

Strong strategic planning, leadership, communication, and cross-functional coordination skills.

Experience working with US or international B2B markets is an advantage.

To Apply: Please send your updated CV to [email protected]. Qualified candidates will be contacted for the next stage of the recruitment process.

Job Specification

Job Type

Full Time

Work Mode

Onsite

Level

Senior

Openings

1

Apply Before

2026-10-22

Skills

Customer Acquisition

Customer Retention

B2B Marketing

Market Expansion

Digital Marketing

Marketing Automation

Marketing Strategy

Brand Strategy

Paid Media

View the original posting and apply on SathiJob.