The major role of your job will be

Creative Copywriting

• Develop creative concepts and write compelling copy for advertising campaigns.
• Create slogans, taglines, headlines, scripts, and marketing messages.
• Write content for print advertisements, billboards, brochures, flyers, and promotional materials.
• Produce engaging copy for social media posts, captions, and digital campaigns.
• Write website content, landing pages, blogs, email campaigns, and digital advertisements.

Brand Communication

• Ensure all content aligns with the client's brand voice, tone, and messaging guidelines.
• Collaborate with account management and creative teams to understand client objectives.
• Adapt writing style to suit different brands, industries, and target audiences.
• Maintain consistency across all communication channels.

Campaign Development

• Participate in brainstorming sessions and contribute creative ideas for campaigns.
• Assist in developing integrated marketing communication strategies.
• Create campaign concepts for product launches, events, activations, and brand promotions.
• Support creative presentations and pitch proposals.

Content Review & Quality Assurance

• Proofread and edit content for grammar, clarity, accuracy, and effectiveness.
• Ensure all content is free from errors and meets quality standards.
• Incorporate client feedback and revisions within project deadlines.

Market Research

• Conduct research on industry trends, competitors, and consumer behavior.
• Stay updated with advertising, marketing, and digital content trends.
• Identify emerging communication opportunities and creative approaches.

Qualifications

• Strong writing skills with experience creating advertising copy, campaign concepts, and marketing content.
• Ability to craft clear, concise press releases and formal communications tailored to diverse audiences.
• Excellent communication and collaboration skills for working with creative, strategy, and client service teams.
• Proficiency in proofreading and editing to ensure accuracy, consistency, and adherence to brand guidelines.
• Understanding of marketing principles and audience-focused messaging across traditional and digital channels.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field preferred.
• Experience in an advertising agency or similar creative environment is an advantage.
• Ability to manage multiple projects, work to deadlines, and adapt to changing client and market needs.