Overview

We're looking for a copywriter who has actually worked inside Meta ads and funnels, not just written blog posts or general marketing copy. You'll be responsible for ad copy, short-form video scripts, and landing page copy for brands running paid Meta campaigns.

This role is NOT for you if

• You've only done SEO or content writing
• You haven't written direct-response ad copy that's actually run in a paid campaign
• You don't understand funnel stages (cold traffic vs. retargeting, TOFU/MOFU/BOFU messaging)

Responsibilities

• Write ad copy and static post copy for Meta ad campaigns
• Write short-form video scripts (Reels/UGC style) for use in paid ads
• Write and optimize landing page copy aligned with ad messaging and funnel stage
• Adapt tone and angle for different awareness stages and audience segments
• Collaborate with the designer on getting concepts to design
• Create creative briefs for the graphics designer

Plus Points (please mention if you have these)

• Experience building funnels
• Experience running Meta Ads

Requirements

apply ONLY if you have:

• Experience writing direct-response copy specifically for paid ad funnels (not general content writing)
• A portfolio or work samples showing ad copy, short-form scripts, and landing page copy you've written
• Working knowledge of funnel structure (awareness stages, hook-retain-reward for video, landing page conversion principles)
• Comfortable with fast turnaround and iteration based on ad performance data

If you wish to send your additional documents/portfolio, [email protected]