Key Responsibilities

• Plan, launch, and manage paid media campaigns across platforms such as Google Ads,

Meta (Facebook & Instagram), LinkedIn, TikTok, and other relevant platforms.

• Conduct keyword research, audience targeting, and competitor analysis to inform

campaign strategy.

• Develop and execute A/B testing strategies for creatives, copy, and landing pages.

• Track, analyze, and report on campaign performance using tools such as Google

Analytics, Google Tag Manager, and platform dashboards.

• Manage advertising budgets effectively to maximize ROI.

• Collaborate with creative and content teams to develop high-performing ad creatives.

• Ensure proper tracking implementation and conversion attribution.

• Stay up to date with digital advertising trends, platform updates, and industry best

practices.

• Prepare regular performance reports and present insights and recommendations to

clients.

Requirements

• Minimum 2 years of experience in paid media or performance marketing.

• Proven experience managing campaigns across Google Ads and Meta Ads (required).

• Strong understanding of tracking, pixels, UTM parameters, and conversion attribution.

• Experience with analytics tools such as Google Analytics, Data Studio.

• Strong analytical mindset with the ability to interpret data and translate insights into

action.

• Excellent attention to detail and organizational skills.

• Ability to manage multiple campaigns and deadlines simultaneously.

• Strong written and verbal communication skills.

Preferred Qualifications

• Experience with lead generation campaigns.

• Familiarity with programmatic advertising platforms.

• Experience working in a fast-paced, high-growth environment.

What We Offer

• Competitive salary and performance-based incentives.

• Opportunities for professional development and certifications.

• A collaborative and innovative work environment.

• Career growth within a rapidly expanding organization.

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