Caro Group of Companies is seeking an experienced and commercially driven Senior Sales Manager - FMCG to take a key role in developing and scaling our FMCG business through Caro Foods.

This is an opportunity for a senior FMCG professional who is ready to go beyond conventional sales execution - someone who can understand the market, identify opportunities, build relationships, establish channels, and build a high-performing sales function from the ground up.

Key Responsibilities• Develop and execute sales and business development strategies for Caro Foods

• Conduct market research and structured FMCG market surveys to identify opportunities, customer needs and market trends

• Develop relationships with distributors, retailers, institutional buyers, corporate clients and other key stakeholders

• Identify, develop and convert new business opportunities

• Build and expand sales and distribution channels

• Lead commercial discussions, negotiations and customer engagements

• Develop sales forecasts, pipelines, reports and performance KPIs

• Establish sales processes and systems and build the sales team as the business scales

• Provide market intelligence and strategic recommendations to management

• Work closely with the Head of Caro Foods and Group leadership on commercial strategy and business development

• Contribute, where relevant, to broader business development initiatives across the Group’s diverse portfolio

What We’re Looking For• 10 years of progressive experience in FMCG, with significant experience in a senior sales, business development or commercial role

• Strong understanding of FMCG markets, distribution networks and channel dynamics

• Proven ability to develop markets, customers and commercial relationships

• Strong negotiation, communication and relationship-management skills

• Experience in sales planning, forecasting, reporting and performance management

• Strong analytical and market intelligence capabilities

• Experience in building or scaling sales teams and processes will be an advantage

• Entrepreneurial mindset with the ability to take ownership and operate in a growth-oriented environment

• Bachelor’s degree in Business, Marketing, Management or a related discipline; MBA or relevant Master’s degree will be an advantage