We are looking for a highly analytical and hands-on Head of Performance Marketing & Traffic to drive qualified traffic, customer acquisition, and measurable digital growth across online channels. The ideal candidate should have deep expertise in paid media, performance marketing, traffic acquisition, campaign optimization, and digital analytics.

Location

Panipokhari, Kathmandu

Working Hours

10 AM - 6 PM

Responsibilities of the Candidate

Develop and execute performance marketing and traffic-acquisition strategies.

Manage paid advertising across Meta Ads, Google Ads, Search, Shopping, YouTube, TikTok, Display, and retargeting channels.

Plan and optimize campaign budgets, audiences, bids, keywords, placements, and media mix.

Drive qualified website/app traffic and new customer acquisition.

Monitor and optimize ROAS, CAC, CPA, CPC, CPM, CTR, conversion rate, traffic, and revenue.

Develop remarketing, retargeting, and audience-segmentation strategies.

Analyze the customer funnel and identify opportunities to improve conversion.

Conduct A/B testing across audiences, creatives, offers, CTAs, and landing pages.

Work with Creative, E-commerce, Campaign Marketing, and Technology teams to improve campaign performance.

Manage performance marketing budgets and reallocate spending based on results.

Ensure accurate tracking through GA4, Google Tag Manager, Meta Pixel, UTMs, and conversion tracking.

Prepare regular performance, channel, campaign, and budget reports.

Guide the performance marketing team and coordinate with external agencies when required.

Requirements

Bachelor's/Master's degree in Marketing, Business, Digital Marketing, Data Analytics, or a related field.

3–5 years of hands-on performance marketing and paid-media experience.

Strong practical experience with Meta Ads and Google Ads.

Experience managing and optimizing digital advertising budgets.

Strong knowledge of GA4, Google Tag Manager, conversion tracking, and attribution.

Good understanding of customer acquisition, conversion funnels, and traffic optimization.

Strong analytical and data-driven decision-making abilities.

E-commerce, retail, FMCG, health, beauty, or consumer-product experience preferred.

Team or agency management experience is an advantage.

To Apply: Please send your updated CV to [email protected]. Qualified candidates will be contacted for the next stage of the recruitment process.

Job Specification

Job Type

Full Time

Work Mode

Onsite

Level

Senior

Openings

1

Apply Before

2026-11-04

Skills

Performance Marketing

Media Buying

Traffic Acquisition

Meta Ads

Google Ads

Paid Media

View the original posting and apply on SathiJob.