We are looking for a Senior Growth Marketer to take ownership of the complete user growth lifecycle, from acquisition and activation to conversion, retention, and subscription renewal. This is a hands-on Individual Contributor (IC) role requiring strong expertise in performance marketing, lifecycle marketing, analytics, experimentation, and funnel optimization. The successful candidate will work closely with Product, Sales, Support, Content, and Design teams to improve acquisition, conversion, retention, and revenue across Nepal and international markets.

Location

Bagdole, Lalitpur, Nepal

Working Hours

10 AM -6PM

Responsibilities of the Candidate

Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, YouTube, and other relevant digital channels.

Develop targeted acquisition campaigns for different SME customer segments and optimize campaigns toward registrations and paying customers.

Manage advertising budgets and continuously optimize spending based on customer acquisition cost, conversion, and revenue performance.

Test audiences, messaging, creative formats, landing pages, and campaign strategies to improve acquisition and conversion.

Monitor and optimize the complete user funnel from ad engagement and registration to activation, trial, and paid conversion.

Work with Product and other teams to improve onboarding, feature discovery, trial-to-paid conversion, and user activation.

Develop segmented lifecycle campaigns using WhatsApp, SMS, push notifications, in-app messaging, and email to improve retention.

Conduct growth experiments by defining hypotheses, analyzing results, and scaling successful initiatives.

Maintain accurate tracking and attribution across advertising platforms, websites, mobile applications, and CRM systems.

Build dashboards and prepare regular growth reports with actionable recommendations for management.

Support customer retention, renewal, churn recovery, referral, and customer advocacy initiatives.

Adapt growth strategies for international markets through localized channels, campaigns, messaging, and budgets.

Requirements

3+ years of hands-on experience in growth, performance, or lifecycle marketing.

Proven experience managing Meta Ads and Google Ads, including app-focused campaigns.

Strong understanding of full-funnel marketing, including acquisition, onboarding, activation, conversion, and retention.

Experience with cohort analysis, retention metrics, LTV/CAC analysis, and performance reporting.

Strong practical knowledge of tracking, event taxonomy, attribution, and analytics across web and mobile applications.

Experience with tools such as Meta Ads Manager, Google Ads, TikTok Ads, GA4, Firebase, Mixpanel, Google Tag Manager, Adjust, AppsFlyer, or similar platforms.

Experience with lifecycle marketing and automation tools including WhatsApp Business API, SMS, push notifications, in-app messaging, and CRM platforms.

Strong analytical, problem-solving, experimentation, and decision-making skills.

Ability to work independently and collaborate effectively with Product, Sales, Support, Content, Design, and other teams.

Strong communication skills in English and Nepali.

To Apply: Please send your updated CV to [email protected]. Qualified candidates will be contacted for the next stage of the recruitment process.

Job Specification

Job Type

Full Time

Work Mode

Onsite

Level

Senior

Openings

1

Apply Before

2026-11-05

Skills

Performance Marketing

Meta ad

Paid Advertising

Growth Marketing

CRM and Automation Softwares

Lifecycle Marketing

Google Ad

View the original posting and apply on SathiJob.