We've just become Neofin, and we need someone to help tell that story. If you can plan a campaign, design the creative, write the copy, and show the numbers afterwards, this role is for you.

Neofin Hire Purchase is a Nepal Rastra Bank-regulated financial institution that helps people across Nepal finance mobile phones, vehicles, and more. We're in the middle of a big shift, with a new brand, new digital products, and a growing customer base. Marketing sits right at the centre of it.

What you'll do

Build quarterly and annual marketing plans aligned with business targets and product launches

Plan and run campaigns across digital, branch, and dealer channels from idea to execution to results

Manage the marketing budget, track spend, and make sure every rupee is accountable

Brief, coordinate, and review the work of external agencies, including creative, media, and events

Create content yourself, such as social posts, short-form videos, banners, and print materials, using Canva/ Adobe Illustrator/ CapCut, and AI tools

Manage Neofin's social media pages (Facebook, TikTok, Instagram, LinkedIn) with a consistent content calendar

Run and optimise paid campaigns on Meta and other platforms

Handle website content updates, on-page SEO, and Google Business Profile listings

Write sharp, natural copy in both Nepali and English

Track performance (reach, engagement, leads, cost per lead, app downloads) and report insights to management

Keep all branding consistent with Neofin's brand guidelines, including point-of-sale materials at partner outlets

Make sure all marketing communication is accurate, transparent, and in line with regulatory guidelines for financial advertising

Who we're looking for

A marketer who can think strategically and still execute hands-on

Creative, with a strong eye for design and storytelling

Data-minded. You care about what worked, not just what looked good

Organised enough to juggle campaigns, budgets, agencies, and deadlines at the same time

Confident in managing vendors and pushing back when the work isn't right

Curious about new tools, trends, and AI, and quick to put them to use

Ambitious, with the drive to grow into leading the marketing function

Job Specification

Bachelor's degree in marketing, Management, Business Administration, Mass Communication, or a related field

Minimum 2 years of experience in digital marketing, brand, or content roles. Experience in BFIs, fintech, or consumer brands is a plus

Hands-on skills in Canva and Adobe Illustrator; video editing skills are a strong plus

Practical experience running Meta ad campaigns and working with SEO

Working knowledge of Meta Insights, Google Analytics, or similar tools

Experience managing a budget or coordinating with an agency is preferred

Excellent written and spoken Nepali and English

Good knowledge of MS Office and reporting

Willingness to travel for market visits, activations, and events

Valid two-wheeler license is preferred

What we offer

Real ownership of marketing at a company going through a rebrand and digital transformation

A marketing budget to work with and the freedom to try new ideas

Close exposure to senior leadership and business decisions

A clear growth path toward leading the marketing function

Competitive salary and benefits based on experience

Job Overview

Job Level

Mid Level

No. of Openings

1

Job Experience

2

Year(s)

Category

Marketing / Sales / Advertising

View the original posting and apply on Rolling Nexus.